Our foodie-driven culture and society is one where producers entice consumers with gourmet delights and healthy treats that follow what they mutually perceive to be the next industry trend or fashion. I often use this forum to talk to food producers about their new, innovative products that broadly or loosely fall into this category. However, there are established brands with longevity and gravitas that are often taken for granted, and remind me of why I get excited about food. Bob’s Red Mill is definitely one such brand.
In a world of low carb and keto diets, where carbohydrates have often been demonised; Bob’s Red Mill loudly and proudly champions a whole grain diet, rich in complex carbohydrates. Bob’s Red Mill was set up in 1978 by Bob Moore in Milwaukie, Oregon; and was born out of the belief that eating whole grains and natural foods was beneficial and essential to achieve good health. Aside from producing healthy foods, one of the core values of the business is that they share their ownership and profits with their staff.
Fast forwarding to 2019, Bob’s Red Mill now has global distribution of an exhaustively broad range of natural foods, ranging from flours and whole grains, to baking mixes and wholesome snack bars. They also have specialist product ranges that cater to the culinary needs of people who follow paleo-friendly and gluten free diets.
I was honoured to recently meet Bob Moore, one of my food heroes. He told me the story of how he established his business. You can hear the interview by clicking on the play button below.