Noosh Brands

Almonds are well known as being a healthy, tasty snack food and cooking ingredient. In recent years, food companies and manufacturers have increasingly woken up and taken notice of the not so humble almond, and it’s many potential uses and properties. Almond butter and almond milk are two of the main ways that consumers have been incorporating almonds into their everyday diets.

I was really excited to discover a new company, at this year’s Summer Fancy Food Show in New York City, who have taken this trend one step further by basing their entire brand around the Californian almond. Noosh Brands was founded and established by Sarine Sahatjian, and was based on the simple idea of wanting to produce healthy, tasty snack choices for her two sons. The name Noosh comes from Sarine’s cultural roots and is the Armenian word form almond.

Noosh have moved beyond almond butter and almond milk, into the realms of gourmet almond butter, almond cooking oil, almond protein powder and almond baking flour. The company minimises their food waste by using most of the almond in the production of their range of products.

I spoke to Steven Sahatjian, from Noosh Brands, about his company, how it started out and about their products. You can hear the interview by clicking on the play button below.

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