Pic’s Peanut Butter

Peanut butter is a ubiquitous, multi-functional food that has far more uses than I can count. It’s popularity is reflected in the number of brands that are available in what is a very crowded, competitive market. There are many possible options to choose from when deciding which peanut butter to buy: deep vs lighter roast, smooth vs crunchy texture, added inclusions vs plain. In the past, I have been guilty of thinking that the majority of peanut butters use the same kinds of peanuts. However, I recently learnt that in the world of peanut butter, not all peanuts are equal…

Pic’s Peanut Butter was established in Nelson, New Zealand and produces a range of peanut butters that are made out of Australian hi oleic peanuts. The company was founded by Pic Picot, whose vision was to create a high quality peanut butter using premium peanuts. Pic’s journey to becoming a market-leading peanut butter producer started in his garage, with a batch of hi oleic peanuts and an innovative roaster made from an adapted cement mixer. The rest is history…

So, what are hi oleic peanuts?

Cultivated in the United States, Argentina and Australia, hi oleic peanuts are peanuts that are high in oleic acid. Found in olive oil and avocados, oleic acid is a monounsaturated fat that is thought of as being a good fat. Health-wise, it can help to lower triglycerides, and have a positive effect on supporting and re-balancing good (HDL) and bad (LDL) cholesterol. Hi oleic peanuts are less perishable and resist rancidity longer than industry standard peanuts.

I spoke to Jessie, from Pic’s, who told me the story of his company and their moreish peanut butters. You can hear the interview by clicking on the play button below.

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