Aduna Baobab Fruit Pulp Powder


My first encounter with the baobab tree was as a child, while reading Antoine de Saint-Exupéry’s classic piece of fiction, The Little Prince.  Based on the story, I viewed these mysterious, gigantic trees with a sense awe and wonder.  A few weeks ago, I re-discovered baobab in the form of Aduna baobab fruit pulp powder while browsing the nutritional supplements section of Whole Foods Market Kensington.

So, what is the baobab tree?  Known as ‘the tree of life’, the baobab is an amazing, iconic tree that grows and thrives in the African Savannah in thirty two countries across the continent.  It is a unique tree that absorbs and stores water in its trunk during the rainy season, hence enabling it to produce fruit during the dry season when food is scarce. Mature harvested baobab fruits have a hard velvety shell that encloses a completely dry cream-coloured flesh that is held together by a network of fibres.

Green Baobab Low

What does the baobab fruit taste like and what are its key nutritional benefits? Also, how can it be used?  The baobab fruit has a naturally sweet citrussy flavour profile. Many people consider it to be a superfood as it is rich in fibre, high in antioxidants, and is nutrient-dense.  In its powdered form, the flavour of baobab fruit lends itself to being blended in smoothies, mixed in fruit juice, and stirred into yogurt.

Who are Aduna and what do they do?  Aduna is an Africa-inspired health and beauty brand, and social enterprise that was set up by Andrew Hunt and Nick Salter to connect small-scale producers of under-utilised natural products with consumer markets.  They recently launched baobab fruit pulp powder as their first product in the UK market.  The baobab fruit used in their products is wild-harvested from trees in rural communities in Senegal and Ghana.

Last week, I visited Aduna’s head office, and spoke to Andrew Hunt about his organisation, the work that they do, and of course, the star of the show, baobab.  You can hear the interview by clicking on the play button below.


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